Don’t Get So Emotional

When we own a brand, or at least accept the accountability of managing it, it’s easy to get emotional. We are elated when things go well. And we become furious at times when nothing is going according to plan.

But effectively managing a brand means walking that line between a fiery passion for what you represent and acting as an objective observer. In other words, you have to control your emotions so that you can analyze the situation, assess your options and make the best possible decision for the brand.

If you let your emotions dictate how you act, you will be in for a long, bumpy and often disappointing ride.

Love your brand. But focus on building its value, not succumbing to your emotions.

:: :: ::