Realistic Product Placement

I got the Madden ’09 for the Wii this past week. It’s amazing that the franchise is 20 years old. It certainly has come a long way since I played the first version way back when. That includes the product placements.

At first, it seemed like it might only be music artists getting some extra exposure. However, in their attempt to make the game as real as possible, EA Sports has added sponsored segments, interspersed at key points in the game.

The move is somewhat brilliant. Our real NFL world is plastered with sponsorships. It only makes sense to translate that to the video games worshipping the sport. And make additional profit in the process.

The difference here is that we sort of expect it. We aren’t taken by that much of a surprise. It seems to fit. So there really isn’t much to complain about. We’re used to it. We’ve been conditioned to it. And it really doesn’t come off as overt.

I wonder, though, where else it might work in a seamless manner such as this.

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