Unknown Is Just Fine

We are working on a project that could partner us with another company. It is quite exciting, to say the least! A small group of us met last week putting the structure together for an upcoming meeting. One of the questions that came up centered on the fact that, prior to this, neither company had heard of the other.

The implication, though unintended, was that if we didn’t know them before, how good could they really be? The reverse implication holds true, as well. And it is a valid concern.

But simply because you haven’t heard of a company doesn’t mean they aren’t good at what they do. They could be the absolute best in their industry. They might execute better than the competition, produce a better product and do it with more integrity and professionalism. That might be why you’ve never heard of them.

Or maybe you’ve never crossed paths. If your industries never intersect or they produce something you have not had the occasion to use or need, then you’d only know about them through reports.

That’s where due diligence comes in. Learn about them. Learn about their past and their key people. Meet with them. Get to know what they do and how they do it. Partner with someone because they will make a great partner and because, together, you’ll succeed.

It is perfectly OK to partner with someone you had never heard of before, so long as you take the time and make the effort to learn.

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