Manufacturing Risks

A significant number, if not most, marketing organizations rely on others to manufacture their products for them. And there is nothing inherently wrong with that. Using quality contract manufacturing is perfectly acceptable. In fact, they most likely have competencies you, as a marketer, will never have.

But with that contract manufacturing comes real risks. Protecting yourself against those risks is not only possible, it’s necessary. Here are a few things to get you started:

  • Ensure you have sufficient testing that the product does exactly what it is supposed to do when produced
  • If your product is going to have a shelf life (a chance of spoilage or loss of efficacy) have the stability tested before you ever go to market
  • Establish an audit procedure and timeline for your manufacturer
  • Get certification that each production lot is produced to spec
  • Maintain samples from each production lot behind lock and key
  • Set these and any other expectations with your manufacturer at the outset of the relationship; if you already have the relationship, go back and redefine the expectations

Even though someone else is making the product, it’s your name that is on it. Protect it with all your might.

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