Execution Matters

I was speaking recently with my CEO, and the conversation took a rather predictable turn. For the last several years, I have held firm to the belief that ideas, in and of themselves hold no value. The real value of an idea lies within your ability and willingness to execute.

And how you execute on an idea defines the success. In other words, excellent execution of a terrible idea can produce far superior outcomes than poor execution of a fantastic idea.

Sometimes, being able to guess how well you can execute proves elusive. The idea itself may be absolutely brilliant, so brilliant that you lose sight of how to execute. You get caught up in the rapture of the concept that you focus too little attention of really making it work.

At other times, people really just “phone in” the idea simply because it is easy to execute, and they don’t want to have to work that hard.

If we were talking in theatrical terms, these most likely would be considered comedies. The real tragedy, then, is having a terrific, game-changing idea and having no way of being able to execute on it. Maybe because you don’t have the expertise or the bandwidth or the basic ability to navigate regulatory waters. Whatever the reason, it is a great idea lost because you couldn’t make it work.

When you find yourself in that situation, and at some point you will, look around at who could help. Look for friends, family, associates, similar businesses that could partner with you to make your idea the revolutionary product it is capable of becoming.

Don’t just let it be another breakthrough that dies with that next round of drinks at the bar.

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