Management by Karma

A situation came up at work the other day that was eerily similar to others I have experienced or witnessed several times in my career. The basic premise is that two or more organizations that work together come to so sort of a crucial decision point. The final outcome will result in either winners and losers or something that is mutually beneficial (what most people like to refer to as win-win).

There are two ways to approach it. One entails devising a win-at-any-cost strategy. While you may come out with the big score, you have now established yourself/company/brand as one only interested in the score and not long-term health and success.

The other focuses more on elevating everyone involved to a new level, seeking to do what’s right for all (or the greatest possible number) and fostering a long-term, positive relationship. It’s what I like to call the good karma approach. Yes, you do risk putting yourself at a significant disadvantage, but if you are working with the right partner, the good karma will return. If it’s the wrong partner, you will soon know, and that will be your cue to exit. And their bad karma will catch up with them.

Managing your brand based on good karma leads to a slower, yet steadier growth with a solid foundation. Really, it’s the right thing to do.

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