Make It Important to Them

While attending a conference this week, there was some discussion about how to bring other people along on projects, particularly when you need them for your success. I immediately thought of a post I wrote last month called “Our Own Bias”. Then, I saw this post, titled “Brand confluence beats brand influence” from Brands Create Customers.

The problem starts because the cause or need or desired result is obvious to us. Its importance goes without saying—at least to you. But because it means the world to you, doesn’t mean it’s on everyone else’s radar. They have their own biases, their own important things to do, their own set of obvious things.

To get them on board, you have to bring them along on your journey—from the beginning. If you’re already down the path, you’ll have to back up and start over.

First, you’ll have view the world through their eyes. Get to know them. Learn what is important to them. Then take that view and meld it with your own, perhaps creating a new view together.

As a result, you’ll have a true advocate on board, and you just might end up with an even better result.

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