The Marketing Mindset

My undergrad microeconomics professor defined economics as “the study of purposeful human behavior.” If you think about it, that makes perfect sense. Supply and demand curves, utility, market baskets, durable and non-durable goods, everything related to the economy is based on people behaving with a specific purpose in mind.

Notice, it is purposeful not rational. There is a significant difference. Often, the purposeful behavior is based on the irrational thought processes of individuals.

For businesses, that means that everything you do must center on creating that purposeful behavior. This must be your mindset.

What is going to make a customer want to buy your product? What compels your employees to deliver excellent service or top-notch quality?

The key elements for both, and several other related questions, are message, image and content. We will discuss these in greater depth starting on Friday, when we look at what makes content work.

Tomorrow is a special treat. I am hosting the Post2Post Virtual Book Tour for Dan Roam’s The Back of the Napkin. Be sure to check it out!

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