Set the Right Tone

Following yesterday’s post about people ranting on the internet, one thing that companies can do is set the proper tone. And the best way to do that is to establish a set of core values and standards of behavior.

People often don’t give these enough credit, viewing them merely as touchy-feely PR stunts aimed at consumers or employees. When done properly, though, they are so much more than that.

It’s important to note what core values mean to an organization. Core values:

  • Govern our personal relationships
  • Guide our business processes
  • Clarify who we are
  • Articulate what we stand for
  • Help explain why we do what we do
  • Inform us on how to reward
  • Guide us in making decisions
  • Underpin the entire organization
  • Require no external justification

They are not:

  • Operating practices
  • Business strategies
  • Cultural norms
  • Competencies
  • Changed in response to market or administrative changes (unless that is what got you in trouble in the first place)

Standards of behavior illustrate the core values in action. They define what is expected and acceptable of organizational representatives. They also must be measurable and used in performance reviews.

Once you have established your core values and standards of behavior, then everything you do as an organization must reflect them. If not, they are just words on a page. And you give people reasons to rant.

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One Response

  1. […] soggystockings wrote an interesting post today onHere’s a quick excerptFollowing yesterday’s post about people ranting on the internet, one thing that companies can do is set the proper tone. And the best way to do that is to establish a set of core values and standards of behavior. … […]

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