Test Easy

The web is making testing ideas, concepts and even entire marketing campaigns a whole lot easier. I’m not talking about online surveys. Unless those are tightly controlled, your results will have little meaning.

What I am referring to are the various spaces across the internet where you can try different things here and there. And the tools are endless:

  • Website optimization
  • Goal conversions
  • Modified URLs
  • Social networking sites
  • Blogs
  • Social bookmarking
  • Google’s Adwords
  • YouTube
  • Publishing on demand

These are all virtual sandboxes for you to test ad copy and artwork, web page designs, marketing campaigns, product features, TV ads and more!

And the cost is minimal, compared with traditional market research and testing, with quicker results.

If something isn’t working, change it. Right then. Right there.

If it is working, spread to other areas. Right then. Everywhere.

So what are you waiting for?

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