The OnStar Experience

I haven’t experienced OnStar personally, but I have a pretty good idea of all of the wonderful things it could do for me. Why? Because the TV and radio commercials (especially the radio) that use recordings of real interactions put you right there in the vehicle and in the moment. It is a fantastic, and generally inexpensive, way to create a brand experience that resonates with potential customers.

I recently wrote another post about creating experiences for your audience. This is a terrific example. Send me some of yours.

Currently, OnStar is only available on GM models. Alas, I drive a Honda.

add to :: Digg it :: Stumble It! ::


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: