Posted on April 29, 2008 by cpmccrory
We are right in the middle of the 39th Annual New Orleans Jazz and Heritage Festival. Every year, for as long as I can remember, visitors have been subjected to the original banner advertising—an airplane circling the grounds with an ad attached to its tail. Normally, the ads are for area bars, encouraging [...]
Filed under: Advertising, Communication, Customer Service, Promotion Strategy, marketing, message | Tagged: Advertising, banner ads, Communication, contact, festival, information, Jazz Fest, marketing, Pop-a-Lock, promotion | 1 Comment »
Posted on April 28, 2008 by cpmccrory
Last Thursday, a story came on NPR’s All Things Considered titled “From Clunker to Cruiser, Ford Posts Quarterly Profit”. One of the interviewees stated that people didn’t want new cars right now. I quickly turned to my wife and said, “That’s not true. People want new cars, they just don’t want to [...]
Filed under: Advertising, Brand Value, Communication, Promotion Strategy, Sales, growth, marketing, message | Tagged: branding, Ford, marketing, promotion, Sales, strategy | No Comments »
Posted on April 25, 2008 by cpmccrory
On Monday, Millward Brown released its BrandZ Ranking of the world’s Top 100 Most Powerful Brands. Besides the odd name, I have some issues with their methodology (found on page three of their release). It was thorough, to say the least, with claims of 1 million consumers interviewed about 50,000 global brands. [...]
Filed under: Brand Value, growth | Tagged: Brand Value, branding, BrandZ, goodwill, Millward Brown | No Comments »
Posted on April 24, 2008 by cpmccrory
Every brand has a life cycle. It starts as an idea, gets developed and is born. It then grows, matures and dies. That process may last as little as a few months or as long as multiple centuries. Occasionally, brands will be on the brink of death before suddenly resurging. [...]
Filed under: Brand Value, Image, Promotion Strategy, growth, marketing | Tagged: brand management, Brand Value, growth, life cycle, product management | No Comments »
Posted on April 23, 2008 by cpmccrory
Wherever you look, more and more people are writing about how the customer is now in charge of the conversation between buyer and seller. We point to the internet in general and web 2.0 tools in particular. We note the range of choices for consumers and the intense competition that creates among companies. [...]
Filed under: Advertising, Communication, Consumer Experience, Customer Service, Marketing Integration, Promotion Strategy, Sales, growth, marketing, message | Tagged: Advertising, consumer, customer, marketing, profit, promotion, Sales, service | 1 Comment »
Posted on April 22, 2008 by cpmccrory
In a meeting I had with a client yesterday, we discussed two different ways to drive his business forward. Through that discussion, we also identified a pretty good psychographic profile of his clients (he’s in the service industry).
The reason the profile works so well for him—even though it just sort of happened that way—was [...]
Filed under: Employees, growth | Tagged: Employees, growth, psychographic profiles, scout, staff, talent | No Comments »
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