Not Sure What They Are Selling

I’ve been seeing a number of different car commercials lately, but, other than the obvious, I’m not really sure what they’re selling. Some examples:

GM, yet again, is offering employee pricing on its vehicles. This year, they attempt to couch it in terms of an anniversary. This is something they have been doing [...]

Do or Do Not

The new school year is upon, and we have been working with our daughters, getting them back into routine. Part of that routine means getting up at 6:30 each morning.

So, about a week ago, my oldest came up to me and said she was trying to get up earlier. When I asked her [...]

Cancelled Accounts

I’ve been cancelling a few accounts lately, for a variety of reasons. Two are credit cards I no longer want to use and one is a service I never use. I have had three completely different experiences, only one of which was good.

I tried to cancel one of the credit cards online. [...]

Managing Internet Sales

One of the biggest challenges for any company that sells a product is protecting its trademark and MSRP online. It’s even worse when you sell through others, whether they are distributors or retailers (or both).

The best way to maintain the integrity and legitimacy of the brand is to implement a tight policy that specifically [...]

Compensate for the Right Goals

Last week, there was a story on the news about a guy in Tucson who followed a speed camera van around and held a sign warning drivers the van was there. He reasoning was that there was insufficient notification to drivers that the van was there to catch them speeding. The van is [...]

Walk the Talk

We’ve been interviewing a number of local PR agencies lately, and I have to say, for the most part, it has been a disappointing exercise. They talk and talk without truly understanding that this is the equivalent of a job interview, and we expect them to be at the top of their game. [...]

Ensure Your Customers Are Successful

Here’s a quick question for you. When you sell to your customers, what are you doing to ensure their success? This most likely is targeted to you B2B folks, but it could go to just about anyone selling anything.

Because to the best companies, selling isn’t just about the sale. Or even the [...]

Selling It Back

This past weekend, I heard a co-worker talking to a customer, and she said she didn’t want the customer to sell the product back to her. I hadn’t heard that phrase in several years. But it’s one of those that makes perfect sense.

We sell all sorts of things to all sorts of people. [...]

The Challenge of Segmentation

Segmentation is a difficult thing to wrangle sometimes. When internet-based sales starting picking up steam ten years ago, people weren’t sure how to respond, though the thought process really shouldn’t have been much different than for catalog sales. The main difference is that the catalog was now online and accessible to anyone who [...]

Let Me Shop

I was out shopping (browsing, really) at some shops this weekend. In one of the stores, I was particularly interested in a couple of shirts. As I am checking out one of the shirts, deciding whether to buy, one of the salespeople walks up to me and points me to a table of [...]