My TweetsThe new school year is upon, and we have been working with our daughters, getting them back into routine. Part of that routine means getting up at 6:30 each morning.
So, about a week ago, my oldest came up to me and said she was trying to get up earlier. When I asked her [...]
Filed under: Measurement, Sales | Tagged: do, testing, try | Leave a Comment »
Yesterday, I wrote about metrics and the importance of measuring relevant data—that which guides you to real growth. Carrying on with that theme, I saw a piece from Brandweek last week about Levi’s and viral videos. The article celebrated a new viral video from the denim giant focused on their 501 line of [...]
Filed under: Advertising, Measurement, Promotion Strategy, brand strategy | Tagged: 501, ads, Advertising, Levi's, marketing, Measurement, metrics, promotion, strategy | Leave a Comment »
Measurement is the bane of our existence. The only way for us to know if what we are doing is effective is to measure the outcomes. But measuring stuff isn’t easy. In fact, we might be measuring the wrong stuff.
First, there are things that we know. It may be sales to [...]
Filed under: Measurement, brand strategy, growth | Tagged: evaluation, growth, Measurement, metrics, strategy | Leave a Comment »
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