Posted on October 26, 2008 by cpmccrory
I heard the most remarkable thing the other day from none other than the brilliant Alan Greenspan. When questioned about his feelings about the current financial crisis, he said (I’m paraphrasing a little here) that he believed that self-interest in protecting shareholders would keep corporate executives from taking unnecessary risk.
First, with the increased deregulation, [...]
Filed under: brand strategy, growth | Tagged: alignment, compensation, credit, executive pay, finacial crisis, finance | 3 Comments »
Posted on July 18, 2008 by cpmccrory
I was speaking recently with my CEO, and the conversation took a rather predictable turn. For the last several years, I have held firm to the belief that ideas, in and of themselves hold no value. The real value of an idea lies within your ability and willingness to execute.
And how you execute [...]
Filed under: Brand Value, growth | Tagged: brand building, branding, concepts, execution, ideas | Leave a Comment »
Posted on June 23, 2008 by cpmccrory
A situation came up at work the other day that was eerily similar to others I have experienced or witnessed several times in my career. The basic premise is that two or more organizations that work together come to so sort of a crucial decision point. The final outcome will result in either [...]
Filed under: growth | Tagged: decisions, growth, karma, management, partners | Leave a Comment »
Posted on June 20, 2008 by cpmccrory
Many companies approach managing their brand in one of two ways. Some will take a conservative approach, wanting to stay true to the brand and not take too many, if any, risks. Others focus on shiny new objects, looking to use the latest and greatest or the next hot thing.
For a company’s long-term [...]
Filed under: brand strategy, growth | Tagged: balance, branding, growth, strategy | Leave a Comment »
Posted on May 26, 2008 by cpmccrory
Measurement is the bane of our existence. The only way for us to know if what we are doing is effective is to measure the outcomes. But measuring stuff isn’t easy. In fact, we might be measuring the wrong stuff.
First, there are things that we know. It may be sales to [...]
Filed under: Measurement, brand strategy, growth | Tagged: evaluation, growth, Measurement, metrics, strategy | Leave a Comment »
Posted on May 22, 2008 by cpmccrory
I had the opportunity to spend some time with one of my best friends from high school. We hadn’t seen each other in over ten years and spoken in about five. He still had family in the New Orleans area when Hurricane Katrina hit, and he told me about his grandfather having to [...]
Filed under: brand strategy, growth | Tagged: brand, future, growth, history, management, past, strategy | Leave a Comment »
Posted on May 19, 2008 by cpmccrory
GE announced last week that it is considering selling, spinning off or partnering its appliance unit. My first thought went to why they would want to dump it at all. GE has a long history of dumping underperformers (units and people). In December they put their finance unit (or at least some [...]
Filed under: Brand Value, Image, brand strategy, growth | Tagged: brand, branding, GE appliance, partner, sell, spin off, strategy, value | Leave a Comment »
Posted on May 14, 2008 by cpmccrory
I had the opportunity to read Just Enough Anxiety by Robert H. Rosen while traveling last week. It’s a thought-provoking book and a must-read for anyone in or aspiring to enter the management ranks.
What I liked about it:
It forces you to look in the mirror and consider your own anxiety issues (especially those that [...]
Filed under: Communication, Employees, growth | Tagged: Communication, Employees, growth, human resources, Just Enough Anxiety, leadership, management, Rosen | Leave a Comment »
Posted on May 13, 2008 by cpmccrory
I’m talking here in terms of “everything’s relative” and individual circumstances, not something as absolute as Einstein’s theory. In fact, I am advocating against most absolutes:
Recipes for success
Quick fixes
X number of things to do when…
Benchmarking against rigid percentage increases (sales, profits, volume) or decreases (costs, waste, weight)
Stepwise programs
Best practices
This does not mean that I [...]
Filed under: Brand Value, Promotion Strategy, brand strategy, growth | Tagged: benchmarking, best practices, branding, planning, strategy | Leave a Comment »
Posted on May 8, 2008 by cpmccrory
We have a thing for lines. Yesterday, I was searching for a journal that had no lines in it. I finally found one that would suit my needs, but the vast majority of the ones I saw were ruled. Some had grids. Others were pre-printed to keep your life straight.
Then, I [...]
Filed under: Design, growth | Tagged: Design, problem-solving, whiteboard | 1 Comment »