Posted on September 4, 2008 by cpmccrory
I have been dealing with arthritis in my foot for about a year now. On the recommendation of an acquaintance, I made an appointment to see a physical therapist who apparently works wonders.
As I traveled several miles and nearly an hour to see him, I kept hoping that he lived up to his billing. [...]
Filed under: Consumer Experience, Customer Service | Tagged: customers, needs, patient | 1 Comment »
Posted on September 2, 2008 by cpmccrory
People want to know. Maybe not everything, but most things. There is still some bliss associated with ignorance, particularly for those messier details. So, companies are putting more of themselves “in the window”, showing the world how they function and what they actually do.
When you put yourself there, honesty and openness rule [...]
Filed under: Brand Value, Consumer Experience, Customer Service, Employees, brand strategy | Tagged: business, customer needs, in the window, organization, procedures, processes | Leave a Comment »
Posted on August 19, 2008 by cpmccrory
When an organization really connects with people, something special happens. A bond forms. A mutual respect and admiration drives the relationship. The organization is driven by its passion to deliver its product and exceed all expectations.
It does it so well, people talk. And their friends make a connection. And they [...]
Filed under: Consumer Experience, Promotion Strategy, brand strategy | Tagged: expand, expansion, growing business, growth, Starbucks | Leave a Comment »
Posted on August 6, 2008 by cpmccrory
Yesterday, I started to rant about the hoops I was jumping through to cancel an account. I am going to say that, on the surface, I was getting ahead of myself. Any company has a right…no, a duty…to know why a customer wants to leave. The best way to do that is [...]
Filed under: Consumer Experience, Customer Service, brand strategy | Tagged: customer, experience, service | Leave a Comment »
Posted on August 5, 2008 by cpmccrory
I’ve been cancelling a few accounts lately, for a variety of reasons. Two are credit cards I no longer want to use and one is a service I never use. I have had three completely different experiences, only one of which was good.
I tried to cancel one of the credit cards online. [...]
Filed under: Communication, Consumer Experience, Customer Service, Sales | Tagged: accounts, cancel, credit cards, services | 1 Comment »
Posted on July 24, 2008 by cpmccrory
I’ve written before about expectations, especially managing them. But there is another side. For the greatest success, you must exceed whatever expectations exist.
Here’s the thing, once you meet, then exceed those expectations, you have now raised the bar. Created a new set of expectations. That you must now exceed.
It’s not very fair [...]
Filed under: Consumer Experience | Tagged: expectations | Leave a Comment »
Posted on July 21, 2008 by cpmccrory
We’ve been interviewing a number of local PR agencies lately, and I have to say, for the most part, it has been a disappointing exercise. They talk and talk without truly understanding that this is the equivalent of a job interview, and we expect them to be at the top of their game. [...]
Filed under: Communication, Consumer Experience, Promotion Strategy, Sales, brand strategy, message | Tagged: agencies, agency, clients, pitches, PR | Leave a Comment »
Posted on July 14, 2008 by cpmccrory
On Friday, I wrote about closing loops on everything—questions, requests, complaints, whatever. One thing that will make closing those loops much easier is by properly managing expectations.
This concept is one of the most important business lessons I have learned. It truly is a 360˚ method of management, because it goes up, down and [...]
Filed under: Consumer Experience, Employees | Tagged: boss, bosses, customers, Employees, expectations, management, managing | Leave a Comment »
Posted on July 7, 2008 by cpmccrory
Since moving into my new house, I have had the occasion to work with a couple of companies using service contractors and one using its own staff. In each instance, the experience has been fine. Using contractors for your in-home service work makes sense in the right situations:
The contractors’ vision and mission aligns [...]
Filed under: Consumer Experience, Customer Service, Marketing Integration | Tagged: contractors, contracts, management, service | Leave a Comment »
Posted on July 4, 2008 by cpmccrory
This past weekend, I heard a co-worker talking to a customer, and she said she didn’t want the customer to sell the product back to her. I hadn’t heard that phrase in several years. But it’s one of those that makes perfect sense.
We sell all sorts of things to all sorts of people. [...]
Filed under: Consumer Experience, Customer Service, Sales | Tagged: customer satisfaction, purchase, Sales | Leave a Comment »