Be Timely

So I’m standing in front of my house this weekend, watching the kids scooter around, when we’re suddenly accosted by various people passing out flyers. One gentleman asked me if he can share some information about a local candidate. I shuffled some papers around so I could grab the brochure. Once I [...]

From the Same Songbook

Proper messaging is a critical component for a company’s success. Organizations spend millions of dollars over months, or even years, getting their message to consumers just right. It is that important. But your investment in developing the message itself need not be so great to get it right. In fact, for [...]

Not Sure What They Are Selling

I’ve been seeing a number of different car commercials lately, but, other than the obvious, I’m not really sure what they’re selling. Some examples:

GM, yet again, is offering employee pricing on its vehicles. This year, they attempt to couch it in terms of an anniversary. This is something they have been doing [...]

Focusing on Patient Needs

I have been dealing with arthritis in my foot for about a year now. On the recommendation of an acquaintance, I made an appointment to see a physical therapist who apparently works wonders.

As I traveled several miles and nearly an hour to see him, I kept hoping that he lived up to his billing. [...]

The Window Can Be Dangerous

People want to know. Maybe not everything, but most things. There is still some bliss associated with ignorance, particularly for those messier details. So, companies are putting more of themselves “in the window”, showing the world how they function and what they actually do.

When you put yourself there, honesty and openness rule [...]