Get SpringWidget
GE announced last week that it is considering selling, spinning off or partnering its appliance unit. My first thought went to why they would want to dump it at all. GE has a long history of dumping underperformers (units and people). In December they put their finance unit (or at least some [...]
Filed under: Brand Value, Image, brand strategy, growth | Tagged: brand, branding, GE appliance, partner, sell, spin off, strategy, value | Leave a Comment »
