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When you have a brand, the one thing customers look for is consistency. Even if it’s bad, the fact that it is consistent gives them comfort. Yet, too much consistency can feel like a rut. It can bring on a mean case of boredom.
You work with it day in and day out, [...]
Filed under: Brand Value, Design, Image, brand strategy | Tagged: brand promise, Brand Value, consistency, creativity, innovation | Leave a Comment »
