I’m talking here in terms of “everything’s relative” and individual circumstances, not something as absolute as Einstein’s theory. In fact, I am advocating against most absolutes:
Recipes for success
Quick fixes
X number of things to do when…
Benchmarking against rigid percentage increases (sales, profits, volume) or decreases (costs, waste, weight)
Stepwise programs
Best practices
This does not mean that I [...]
Filed under: Brand Value, Promotion Strategy, brand strategy, growth | Tagged: benchmarking, best practices, branding, planning, strategy | Leave a Comment »
Get SpringWidget




