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Mixed Messages
Posted on April 30, 2008 by cpmccrory
Jenny Craig’s change in marketing message has been good. Instead of focusing on people reaching some sort of ideal weight or size, they have taken a page from SlimFast, encouraging customers to reach a goal that is appropriate for them. They use messages like “a size healthier” to get the point across. [...]
Filed under: Advertising, Communication, Pricing, Promotion Strategy, marketing, message | Tagged: consistency, Jenny Craig, marketing, message, mixed messages, Pricing, promotion, SlimFast | No Comments »
