Wanting and Wanting to Buy
Posted on April 28, 2008 by cpmccrory
Last Thursday, a story came on NPR’s All Things Considered titled “From Clunker to Cruiser, Ford Posts Quarterly Profit”. One of the interviewees stated that people didn’t want new cars right now. I quickly turned to my wife and said, “That’s not true. People want new cars, they just don’t want to [...]
Filed under: Advertising, Brand Value, Communication, Promotion Strategy, Sales, growth, marketing, message | Tagged: branding, Ford, marketing, promotion, Sales, strategy | No Comments »
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