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Do We Really Believe the Customer Is in Charge?
Posted on April 23, 2008 by cpmccrory
Wherever you look, more and more people are writing about how the customer is now in charge of the conversation between buyer and seller. We point to the internet in general and web 2.0 tools in particular. We note the range of choices for consumers and the intense competition that creates among companies. [...]
Filed under: Advertising, Communication, Consumer Experience, Customer Service, Marketing Integration, Promotion Strategy, Sales, growth, marketing, message | Tagged: Advertising, consumer, customer, marketing, profit, promotion, Sales, service | 1 Comment »
