Get SpringWidget
Citizen Brand Managers?
Posted on April 17, 2008 by cpmccrory
Businesses rely on their customers for long-term success. I know that is a pretty obvious statement. In this post, though, I want to discuss the manner in which we rely on them, beyond the need for customers to buy our stuff.
News outlets use citizen journalists for different story angles and helping fill in [...]
Filed under: Advertising, Brand Value, Communication, Customer Service, Employees, Marketing Integration, Promotion Strategy, marketing | Tagged: brand management, citizen journalism, Communication, consumer, Consumer Experience, Customer Service, interaction, Marketing Integration, product development | No Comments »
