Limited Supplies or Found Everywhere

Posted on April 16, 2008 by cpmccrory

How can I launch thee? Let me count the ways.

When it comes right down to it, your launch strategy is going to be based on one of two basic strategies. One is a scarcity tactic, which varies from initially available in only one market (Coors, Starbucks) to out-of-stocks (iPhone, Wii) to exclusive segments [...]

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