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Measuring Your Performance
Posted on April 15, 2008 by cpmccrory
Measuring your brand’s performance from a marketing standpoint is difficult at best. Part of the reason, as I wrote before, is what I call the time to gratification. As marketers, we generate content, distribute it to our audiences and wait. Sometimes, we’ll see immediate results. Other times, however, it may take [...]
Filed under: Advertising, Brand Value, Consumer Experience, Employees, Promotion Strategy | Tagged: goals, marketing, Measurement, measuring, outcomes, performance, processes, promotion, Sales, strategy | 1 Comment »
