Get SpringWidget
Establishing Priority Markets and Putting Them to Work
Posted on April 8, 2008 by cpmccrory
Yesterday, I discussed how you should prioritize your markets or segments with 12 different levels, each with some combination of volume, profit and potential. You could easily consider these as A, B, C and D targets such that:
A includes high profit and high potential accounts or customers
Bs are low profit but high potential markets
C [...]
Filed under: Brand Value, Communication, Consumer Experience, Employees, Image, Market Research, Pricing, Promotion Strategy, growth, marketing | Tagged: assessment, brand audit, capacity, consumer, customer, distribution, Image, marketing, Pricing, promotion, research | No Comments »
