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Prioritizing Your Marketing Efforts
Posted on April 7, 2008 by cpmccrory
While doing some de-cluttering, going through old files, I came across a paper I wrote during my MBA years. The research focused on developing a model for determining the net present value of brand equity. One key piece included a table guiding the user on how to prioritize the markets or segments you’re [...]
Filed under: Brand Value, Market Research, Marketing Integration, Promotion Strategy, growth, marketing | Tagged: brand equity, Brand Value, growth, marketing, priority, promotion, resources, strategy | No Comments »
