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FedEx and UPS Revisited
Posted on April 3, 2008 by cpmccrory
Back in early January, I wrote this post, comparing the promotion strategies of FedEx and UPS. My analysis criticized FedEx’s focus on foolish humor and commended UPS’s use of their Whiteboard concept.
This week I came across a “Makers+Breakers” piece in the February 11, 2008 issue of Forbes (yes, I am a little behind in [...]
Filed under: Advertising, Brand Value, Marketing Integration, Promotion Strategy, growth, marketing, message | Tagged: Advertising, Brand Value, branding, FedEx, growth, marketing, Marketing Integration, message, promotion, strategy, UPS | 1 Comment »
