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What Determines a Brand’s Value Part 3
Posted on April 2, 2008 by cpmccrory
Here we have arrived at the third and final set of components making up a brand’s value. You can find the first twelve in my posts from Monday and yesterday.
Your staff and intermediaries. Everyone who touches your product, no matter how much or in what way, impacts the value of your brand. [...]
Filed under: Brand Value, Employees, Market Research, Marketing Integration, Promotion Strategy, message | Tagged: alignment, Brand Value, Communication, Employees, goals, marketing, message, promotion, representatives, reps, staff | No Comments »
