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What Determines a Brand’s Value Part 2
Posted on April 1, 2008 by cpmccrory
Yesterday, I wrote about the first 6 of 18 components that contribute to a brand’s value. We continue today with the next six.
The pricing strategy. You can establish your price based on your desired profitability or compared with key competitors. The right pricing strategy is essential as it signals to the customer [...]
Filed under: Advertising, Brand Value, Communication, Consumer Experience, Design, Image, Pricing, Promotion Strategy, Sales, marketing, message | Tagged: Communication, consumer, customer, Design, distribution, experience, Image, marketing, Pricing, promotion, Sales, service, strategy | No Comments »
