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What Determines a Brand’s Value Part 1
Posted on March 31, 2008 by cpmccrory
When you talk to most people about brand management, they speak in terms of basic marketing. Others think of basic branding—coming up with a hip name, obscure logo and fluffy positioning.
Brand management is about building brand value. It’s about making a brand worth more than it costs to maintain it. Managing a [...]
Filed under: Brand Value, Communication, Consumer Experience, Design, Market Research, Promotion Strategy, marketing, message | Tagged: Brand Value, Communication, consumer, customer, Design, experience, Image, marketing, message, promotion, strategy | 2 Comments »
