The Image You Project

Posted on March 7, 2008 by cpmccrory

Driving down the road the other day, I noticed the sign pictured below. A few months back, Rouses, a local grocery chain acquired several Sav-A-Center stores in the metro area and surrounding region. The change has received mixed reviews, but that’s for another day.

My concern for them, though, is how they are portraying [...]

Filed under: Advertising, Brand Value, Communication, Design, Image, Promotion Strategy | Tagged: , , , , , , , , , | No Comments »