Be Level Headed

Posted on February 25, 2008 by cpmccrory

Last week, Geoffrey James wrote about research from CSO Insights defining the five levels of B2B relationships.

Approved Vendor—Seen as a legitimate provider of goods and services without a competitive edge over alternate offerings. Often competes on price.
Preferred Supplier—Reputation with existing customers leads preferred suppliers to continue to get the business, all things being equal.
Solutions [...]

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