4Ps Are Not Enough

Posted on February 20, 2008 by cpmccrory

My wife and I are volunteering for Junior Achievement, presenting to our oldest daughter’s fifth-grade class. In reviewing the curriculum, I saw that one of the main topics is the 4Ps of Marketing–Product, Price, Promotion, Place. Ugh!
I have long disagreed with this assertion. It is shortsighted and too simplistic. Marketing is [...]

Filed under: Advertising, Consumer Experience, Customer Service, Employees, Marketing Integration, Pricing, Promotion Strategy | Tagged: , , , , , , , , , | 1 Comment »