Message Quest

Posted on February 1, 2008 by cpmccrory

I had the good fortune to spend over an hour on the phone with Nic Askew of monday9am.tv earlier this week. We talked a bit about a number of things. In particular, we discussed the notions of authenticity and delivering marketing messages about intangible things.
As marketers, we tend to bludgeon our audiences with [...]

Filed under: Advertising, Brand Value, Marketing Integration, Promotion Strategy | Tagged: , , , | 1 Comment »