Are Magazines Missing the Boat?
Posted on January 31, 2008 by cpmccrory
I am reading the latest issue of Communication World, which is the official publication of the International Association of Business Communicators (IABC). Near the front (admittedly, I haven’t gotten very far), managing editor Sue Khodarahmi offers her take on a report from The Bivings Group that shows magazines slower to adopt Web 2.0 technologies.
Her [...]
Filed under: Marketing Integration, Promotion Strategy | Tagged: internet, magazines, marketing, web 2.0 | 1 Comment »
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