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Running for office is, sadly, a massive marketing campaign, where the candidate is the brand and the election is the final sale. The problem with politics, though, is that there are no refunds and the rules for exchanges are onerous (but not impossible, as California’s former Governor Davis learned).
Affinity marketing, with respect to political [...]
Filed under: Brand Value, Marketing Integration, Promotion Strategy | Tagged: affinity, brand, Clinton, Democrats, election, marketing, Obama, politics, promotion, strategy | 1 Comment »
