A Desire for Authenticity
Posted on January 25, 2008 by cpmccrory
Two nights ago, my wife and I attended a formal dinner for an organization to which we belong. Two of our table mates began discussing the TLC show “Miss America Reality Check”. Briefly, the show is about changing how women participate in the Miss America pageant by making it more real.
Our discussion shifted [...]
Filed under: Brand Value, Marketing Integration, Promotion Strategy | Tagged: authenticity, honesty, marketing, promotion, truth | 2 Comments »
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