Think Twice about that Endorsement
Posted on January 22, 2008 by cpmccrory
With the primaries getting into full swing, we are sure to hear a slew of endorsements for one candidate or another. Some fairly notable ones (Sen. John Kerry endorsing Sen. Barack Obama, Sen. Joe Lieberman for Sen. John McCain) have come already. But endorsements are not limited to politics. In the real [...]
Filed under: Advertising, Consumer Experience, Marketing Integration, Promotion Strategy | Tagged: Advertising, endorsements, marketing, promotions | 1 Comment »
Get SpringWidget




