The OnStar Experience

I haven’t experienced OnStar personally, but I have a pretty good idea of all of the wonderful things it could do for me. Why? Because the TV and radio commercials (especially the radio) that use recordings of real interactions put you right there in the vehicle and in the moment. It is a fantastic, and generally inexpensive, way to create a brand experience that resonates with potential customers.

I recently wrote another post about creating experiences for your audience. This is a terrific example. Send me some of yours.

Currently, OnStar is only available on GM models. Alas, I drive a Honda.

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