FedEx vs. UPS

Posted on January 5, 2008 by cpmccrory

The recent FedEx commercials have attempted to use humor in promoting how easy and inexpensive it is. Over time, however, the humor has gone from chuckle-worthy through sophomoric to downright foolish. The problem is that they are so impressed with their workplace parodies, they forget to actually tell us how they can be [...]

Filed under: Advertising, Marketing Integration, Promotion Strategy | Tagged: , , , , , , , , , , , , , | 1 Comment »