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The recent FedEx commercials have attempted to use humor in promoting how easy and inexpensive it is. Over time, however, the humor has gone from chuckle-worthy through sophomoric to downright foolish. The problem is that they are so impressed with their workplace parodies, they forget to actually tell us how they can be [...]
Filed under: Advertising, Marketing Integration, Promotion Strategy | Tagged: ad, ads, Advertising, brand, brand management, brand strategy, branding, FedEx, Kennen, management, Paddlewheel, promotion, strategy, UPS | 1 Comment »
